Martha Motoa
Branding, strategy, and landing page for Martha Motoa, unifying her brand and capturing leads
Project Overview
The client, Martha Motoa, a professional in the aesthetics and wellness sector, sought to consolidate her brand presence and optimize her digital sales funnel. Her communication lacked unification, and her website had functional issues hindering customer acquisition. Our goal was twofold: first, to create a solid and coherent corporate identity through a brand manual; and second, to design and implement a digital marketing strategy focused on conversion.
Services Provided
- Corporate Identity Manual Creation
- Logo and Symbol Design
- Color Palette and Typography Definition
- Digital Marketing Research & Strategy
- Website Bug Fixes & Optimization
- Landing Page Design & Development (Bottom-of-Funnel)
- Data Collection Form Implementation
- Product Purchase Platform Integration
Strategy Breakdown
The project was divided into two strategic phases:
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Brand Foundation: First, we developed a visual identity that reflected the brand's values: professionalism, humanity, trust, and naturalness. The logo, built with a continuous line, symbolizes connection, featuring a hand representing care and leaves alluding to natural products. The purple colors were chosen for their association with relaxation and confidence. This was all documented in a comprehensive Corporate Identity Manual to unify communication.
- Conversion Funnel: With the identity defined, we performed technical corrections on the website. We then designed and executed the marketing strategy. The centerpiece was the creation of a Bottom-of-the-Funnel (BOFU) Landing Page. This page, designed with the new identity, had a clear objective: convert visitors into customers. This was achieved through a data collection form to capture leads and, crucially, by integrating the functionality for direct purchase of offered products
Results Achieved
- Delivered a complete Corporate Identity Manual, ensuring unified brand communication across all channels.
- Launched a high-conversion Landing Page, strategically designed for the end of the funnel.
- Successfully implemented a lead generation system via data collection forms.
- Fixed all technical website issues, improving functionality and user experience.
- Created a direct sales channel on the landing page, enabling product purchases.
Tools & Technologies Used
- Adobe Illustrator
- Photoshop
- WordPress
- Form Development Tools
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