Pollos Don Leo

Project Overview

The client, Pollos Don Leo , approached us for their logo design and brand identity creation. The main objective was to develop an image that could balance three key concepts: tradition, freshness, and modernity. They needed a brand that felt familiar and trustworthy, yet current and appealing to compete in the restaurant market.

Services Provided

• Logo and Graphic Symbol Design
• Visual Identity Development
• Corporate Typography Selection
• Color Palette Creation
• Brand Application Design (Stationery, Packaging, and Uniforms)

Strategy Breakdown

For the logo creation, we decided to use elements traditionally identified within the sector, such as the representative symbol of a chicken and a warm color palette.

Our strategy was to modernize these elements. We created a chicken symbol with clean, geometric lines. For the typography, we combined the "Arthines" font , a script that adds a touch of tradition and approachability, with the "Aquino Demo" font, a robust and modern sans-serif for the descriptor. The color palette uses vibrant red (#D73A46) and orange (#F58F34) to evoke freshness and flavor. Finally, we designed versions that work perfectly on both light and dark backgrounds to ensure versatility.

Results Achieved

• A memorable logo that fulfills the client's request to feel traditional, fresh, and modern.
• A complete and versatile visual identity, ready to be applied across all restaurant touchpoints.
• Design of key applications, including packaging and corporate materials, ensuring a cohesive brand image.

Tools & Technologies Used

• Adobe Illustrator

• Adobe Photoshop

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